Michael Crumb of the Des Moines Business Record recently highlighted the successful collaboration between Substance Architecture and Two Rivers Marketing (2RM) on the design of 2RM’s innovative new office at 430 E. Grand Avenue in Des Moines’ historic East Village. The story, Finding the right fit, was published on August 29, 2025.
2RM made a strategic move from a larger location to a more efficient space, shrinking their footprint by over 50% while providing greater opportunities for teamwork and creativity. The design emphasizes flexibility, featuring 15 informal meeting spots and 82 open-concept workstations across two floors, grouped into “department neighborhoods” to encourage dynamic collaboration.
The building’s historical character, defined by exposed brick, timber columns, and a flood of natural light coexist seamlessly with modern design touches, including a newly crafted staircase that complements the building’s original woodwork.
From the outset, Substance Architecture prioritized client-centered design, working through furniture layouts, conference room planning, and realistic renderings to ensure the solutions aligned with 2RM’s culture and vision. As Substance Architecture’s Principal Todd Garner said, “There’s no one-size-fits-all anymore … it’s really about the culture of the office … what’s going to help them do that?”
Read the full article here.
