Iowa State University Jack Trice Stadium North End Zone Improvements

Transforming the Game Day Experience

The creation of Albaugh Family Plaza as a central gathering point and the reconfiguration of stadium entrances has revolutionized how fans interact and experience the area. The impact is evident in the parade that takes place before each game, marching through the center of the space, symbolizing the project's role in creating a new, vibrant tradition for ISU fans.

Architectural and Functional Integration

The demolition of the Olsen Building and the renovation of the Jacobson Building were critical in achieving a cohesive flow around the stadium. The changes, combined with the addition of the elevated concourse and new main entrances, improved accessibility and enhanced the stadium's visual appeal.

Enhancing Fan Accessibility and Viewing

This project added multiple areas of enhanced viewing for fans, inside and out. Massive ramps supported by precast concrete retaining walls provide easy access to the concourse level for 60,000 fans. Adjustments to the grass seating hillsides and the addition of permanent band bleachers and patio club seating offer better viewing angles, ensuring an optimal experience for every visitor.

Honoring a Legend

Named after Iowa State University’s first African American student-athlete, Jack Trice Stadium and the new north end zone is a historic, tradition-filled landmark on campus. Throughout the project, branding and graphics were intentionally used to educate, engage, and inspire. From honoring ISU’s All-American athletes to transforming the home-team tunnel into an energy-filled environment and commemorating Jack Trice’s legacy with his famed “WE WILL” letter and logo patch symbolizing solidarity against racism and discrimination, the architecture thoughtfully integrates graphics that resonate with players and fans alike.

Opening up the area to the north of the stadium completely changed the experience for fans, now accommodating the expression of their excitement: pre-game meet-ups, pep rallies, and even a parade that marches through the center of the new plaza and leads players to the locker room

The decision to demolish the Olsen Building and reconfigure the Jacobson Building is what made this project possible, providing the space needed to begin the work that spanned the entire several-acre site—and the fan experience.

“It will allow our fans—for the first time in the history of Jack Trice Stadium—to be able to go around the entire stadium inside the stadium.”

Jamie Pollard, Director of Athletics, Iowa State University